Triggered messaging in chatbots

Automate the process of sending different types of messages, ensuring the delivery of relevant content to customers at the right moment.

Traditional email marketing campaigns are becoming less effective: open rates reach only 23%, and click-through rates (CTR) don't exceed 3%. In contrast, chatbots show impressive results: 85% open rates and 40% CTR.
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These data confirm that consumers are more likely to respond to instant and personalized messages than to standard "spammy" emails. Many companies automatically add customers to mailing lists after order confirmation, which often results in spam. In contrast, messages sent through chatbots are only delivered to those who have voluntarily subscribed to the bot in the messenger.
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Chatbots are an alternative to annoying email campaigns. Many companies automatically add customers to mailing lists after order confirmation, which often turns into spam. In contrast, messages through chatbots are sent only to those who have voluntarily subscribed to the bot in the messenger. This means that a user who has subscribed to your updates is already interested in your company and its offerings.
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The newsletter interface on the ConnectiveOne platform opens new possibilities for using this classic digital tool. Thanks to advanced features, your messages reach customers with significantly higher effectiveness.

What does a newsletter in omnichannel chatbots solve?

A chatbot for newsletters helps optimize one of the most common tasks in marketing โ€” sending promotional offers, news, and important notifications. Thanks to trigger-based automation, newsletters are launched according to conditions that you set yourself, depending on your business needs. Examples of topics for newsletters include:

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Using direct advertising and promotional materials: Place links to your own or a partner's website to drive traffic and monetize it.
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Effective audience nurturing for your brand: Increase brand awareness, engage with customers and your target audience, and strengthen their loyalty.
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Company news, important events, and updates: Keep your audience informed about the latest happenings and key changes in your company. Share news that interests customers and partners, and maintain their awareness.
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Promotions, special discounts, and offers.
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Additional services and products.
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Personalized messages: Tailored based on each customerโ€™s activity โ€” including custom offers, discounts, and coupons designed to match their interests and behavior.
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Collecting feedback: Run surveys, conduct polls, and encourage customers to leave reviews about your business โ€” all directly through your chatbot.
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Valuable educational content: An ideal solution for info-businesses and educational projects looking to engage and retain their audience through helpful and relevant materials.
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Notification automation via bot: Keep your customers informed about restocked items, send reminders for routine actions like subscription renewals or reorders โ€” helping them retain bonuses and perks effortlessly.
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Universal bot notifications: Tailored to your business and industry needs โ€” ensuring timely, relevant communication that drives engagement and customer satisfaction.

Key Benefits of Bot-Based Messaging Campaigns

CRM ERP integration

Subscription Management & Personalization

Chatbots provide the ability to effectively manage and personalize subscriptions, unlike traditional CTA buttons and online forms. Users voluntarily opt-in to receive your messages, and consent to receive notifications via the bot becomes a prerequisite for communication. This allows you to build a database of interested individuals who are eager to receive new offers and learn more about your company.

CRM ERP integration

Real-time segmentation

Grouping customers based on real-time data such as acquisition source, demographics, purchase history, and interests allows you to create more accurate targeting and improve the effectiveness of marketing campaigns.

CRM ERP integration

Lead qualification through segmentation

By tracking users' movement through dialogue branches, you can not only assess their needs but also determine at which stage of the sales funnel they are.

CRM ERP integration

Relevance

With information about the customer's purchases, you will be able to offer help on time, understand their interests, take feedback into account, and deliver only the relevant content.

CRM ERP integration

Increase in conversion rate

By using personalized messages, you can effectively encourage potential customers to make a purchase without being pushy. The chatbot acts as a virtual consultant, regularly informing users about your products and gently reminding them of your brand in a polite, non-intrusive way.

CRM ERP integration

Reducing the likelihood of errors

With automation and a user-friendly operator interface, you can send notifications and broadcasts accurately and on time to all contacts, minimizing the risk of human error.

CRM ERP integration

Save time

Messages are sent automatically based on a predefined scenario โ€” all you need to do is track and analyze the stats. Just set the conditions for triggering messages and chatbot replies, and the system will handle the rest for you.

Key Features of the ConnectiveOne Broadcast Module

This module supports one-time broadcasts to all users as well as targeted messages to subscribers based on specific interests. You can schedule automated broadcasts, send messages a set time after a user subscribes to a particular topic, and configure recurring campaigns using a built-in planner.

How to solve these tasks?

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Subscription topics are the main areas that attract users' attention, such as information about purchasing a car, new loan conditions, and other relevant issues.
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User subscriptions are the interaction between the user and the newsletter topic, allowing them to receive personalized updates and information.
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Message templates are pre-configured messages for newsletters that include text, images, and interactive buttons leading to specific stages of the scenario.
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A newsletter is the process of setting up the sending of a specific message template on a defined date.
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A trigger is an event in a scenario that initiates the sending of a specific newsletter.
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The trigger log is a record of triggers that have been activated and executed.
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The task of the distribution is to send a defined message to a specific user, which includes all template elements and a timestamp for sending.

Advantages of a chatbot

CRM ERP integration

Adaptability

Your customers don't need to download new apps, and your business doesn't have to spend resources creating them. Our chatbot integrates with popular platforms already used by millions, as well as with your corporate systems. It's a quick and efficient solution that helps optimize communications and save resources.

CRM ERP integration

Versatility

The chatbot easily integrates with your website, social media, and other platforms. It also allows seamless merging of automated responses with "live" support โ€” upon the customer's request, an operator can join the conversation. This creates a comfortable interaction for users and enhances the level of service.

CRM ERP integration

Response speed

Your customer gets the information they need in just a few seconds. This is critically important for businesses because a 5-10 minute wait reduces conversion chances by 4 times, and a 30-minute wait drops it by 21 times. Our chatbot ensures an instant response, maintaining customer interest and loyalty.

CRM ERP integration

Personalization

By tracking query statistics, ratings, and feedback, you gain a deeper understanding of your audience's needs and preferences. The chatbot can suggest new products based on customers' purchase history, popular items, and other data. This helps personalize the experience and increase customer satisfaction.

CRM ERP integration

Sales growth

Quality service directly impacts customer loyalty. A chatbot with a properly set up sales funnel can increase conversion rates multiple times. The key is to create an effective scenario: guide the user to the appropriate branch, provide clear answers to their questions, and address their main needs. This significantly increases the chances of a successful deal.

Ready to get all the benefits of automated mailings with ConnectiveOne? Contact us to learn more about the possibilities of the platform for your business and get a customized offer!

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EVERGREEN IT DEVELOPMENT LTDโ€
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Offices: Kyiv, Warsaw, London