AI support: "pros" and "cons"

Benefits and challenges

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User Support Automation: From Chatbots to Intelligent Solutions.
Automated user support has long ceased to be a novelty in the digital world, but the technologies that enable it continue to evolve. In the past, chatbots provided quick responses, but often without a personalized approach or quality. Modern solutions now allow for support that mimics live communication while significantly improving the efficiency of handling requests 24/7, without time or resource limitations.

Advantages of Innovative AI Support

Approaching Human-Like Dialogue

According to a 2023 Gartner study, only 8% of users chose a chatbot, and only 25% were willing to use it again. Often, due to negative experiences, customers prefer human communication, doubting the ability of automated support to effectively solve their problems. However, the latest AI systems, like FastLine, significantly reduce the psychological barrier by offering not a choice between a chatbot and a human but between a human-like algorithm and a real operator. Thanks to natural dialogues built by AI, the system creates a comfortable atmosphere for the user and, in the case of missing an answer, automatically redirects to a specialist.

Chatbot Resolution Indicators by Service Types

Improving response speed

Instant response to requests, regardless of time zone or support line load, is one of the key advantages of AI systems. According to Statista research, the average wait time for a response in live chat ranges from 139.9 seconds in consumer services to 40.2 seconds in the entertainment industry. Fastline reduces this time to milliseconds by automatically processing 50–70% of requests without the need for an operator. In the remaining cases, when human intervention is required, the operator is given extra time to quickly connect and efficiently resolve the issue.

Optimization of operational costs

In addition to the obvious advantage of eliminating large call centers, AI systems offer several important benefits. They help improve the skills of operators by automating first-line support tasks. Instead of handling routine queries, staff have more time to develop and specialize in more complex issues.

Another significant benefit is the reduction in employee turnover and improvement in service quality. Support operators often face high psychological stress due to difficult situations or aggressive customers, which can lead to burnout and, as a result, staff turnover. By delegating routine or complex questions to the Fastline system, companies significantly reduce stress for their operators. This, in turn, improves service quality and reduces the risk of errors in customer responses.

AI systems are an ideal solution for businesses seeking to expand into new markets without significant financial investment. They eliminate the need for investment in new call centers adapted to local time zones, language barriers, and cultural differences. Implementing AI allows companies to save resources, which can then be redirected to other important aspects of the business strategy, such as market research and expansion.

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Automation of support enhances NPS and speeds up the service process. The response time is reduced to just a few seconds

Consistency and accuracy

One of the key advantages of modern AI support is its ability to adapt tone and communication style to specific user groups. Fastline allows for the customization of various scenarios based on age, gender, region, and other parameters. Moreover, the system maintains corporate communication style, implements branded terms (such as "travelers" for Airbnb instead of "customers," or "guests" for Starbucks instead of "visitors"), and generates the desired emotional response.

Another advantage of AI is its integration with the company's unified database,
which eliminates the possibility of errors when updating product information or terms. Unlike live operators, who may sometimes continue to provide outdated information to clients due to habit or delays in updates, AI instantly reflects the current data, ensuring accuracy and timeliness of responses.

Improving the quality of service by operators

This point is more of a summary of the previous ones. With reduced workload, operators can devote more time to each case, responding attentively and empathetically. Reduced psychological pressure will minimize the likelihood of rudeness or indifference, while the opportunity for skill development will allow them to handle more issues at the second level, without the need to escalate to specialized experts.

How to reduce risks when using AI?

Will AI generate incorrect information?

One of the issues users face with AI is when the responses appear meaningless or contain fabricated data. Such "pure" AI can get out of control.
However, the ConnectiveOne team carefully configures the Fastline AI to meet customer needs. Through integration with the client's knowledge base, the system ensures the accuracy and truthfulness of responses, eliminating the possibility of fabricating information. Additionally, with proper tone configuration, Fastline always stays within the set boundaries, ensuring correct and professional communication.

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Customer support automation is a necessity for companies aiming to remain competitive in today’s market. Implementing such technologies now provides a significant advantage in speed and service quality, allowing companies to stay ahead of their competitors.

How many additional solutions should be integrated?

Fastline is a personalized AI solution developed with your business's specifics in mind. The ConnectiveOne team fully handles the setup: integration with any messengers, widget implementation, knowledge base optimization, and solving all technical tasks. Even if you need a unique solution, it can be implemented without complicated integration with additional services. Just a few days after approval, Fastline will be fully ready for launch and working with clients.

Will automation lead to a significant reduction in staff?

This question worries many responsible employers. However, the answer is unequivocal - no, automation does not mean mandatory staff reduction. Live personalized communication will remain an important component of the service. Operators will be able to either continue to work, focusing on complex requests that require human participation, or move to more skilled positions, getting rid of the tedious routine of the first line of support.

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